Momories
Brand Growth Parameters
The Idea: Momories
In 2020, we saw an opportunity. Agra loved momos, but we believed the city was ready for something more exciting and creative. We didn’t just want to improve an existing brand; we wanted to build the ultimate momo destination from scratch.
Our Partnership in Action
We started with a blank page and a bold vision. We dreamed up the name Momories, gave it a fun personality and crafted its now-legendary menu of 72 unique momo varieties.
Behind the counter, we made sure the business was built to last. We created a smart pricing strategy to ensure it was profitable from day one and designed a lean, efficient kitchen plan so the team could deliver perfect results, every single time. Because we knew it would be a hit, we also built a simple, ready-to-grow franchise model right from the start.
The Result: Momories wasn’t just a new restaurant; it was a testament to how a great idea, backed by a solid plan, can become a local landmark.
- Concept to Creation: We engineered the brand's identity and its legendary 72 varieties of momos.
- Strategic Brand Positioning: We defined a unique market position that instantly resonated with the target audience.
- Operational Foundation: We designed a lean, efficient model with full SOPs for flawless daily operations.
- Financial Modeling: We created a robust financial and pricing strategy to ensure sustainable profitability from day one.
- Scalable Franchise Framework: We developed a complete, plug-and-play franchise model for rapid expansion.
