The Crazy Straw
Brand Growth Parameters
The Challenges
- Limited national expansion due to a traditional franchising model
- The need for a robust, scalable master franchising strategy
- Identifying and onboarding qualified master franchise partners
The Red Carrot Solution
- Acquisition & Strategic Planning: We acquired the master franchise rights and developed a comprehensive strategy for rapid, scalable growth.
- Master Franchise Partner Acquisition: We identified, vetted, and onboarded key players in the market to lead the brand's expansion.
- Strategic Franchise Sales: We successfully executed the master franchise sales plan, resulting in 12 new partnerships and a significantly expanded market footprint.
